0→1 Web Product + Growth Engine (Minjic)
Minjic
Built and scaled a Webflow-based platform with Shopify API and CRM integrations, growing to 7,000+ traffic, 200+ early clients, and 1.5M+ organic TikTok views. Led a five-member team across content, community, and operations—shipping podcasts, open calls, artist outreach, and pitch materials to drive growth and partner readiness.
Minjic — Digital Publisher for Curated Art Prints & Artist Storytelling
Role: Co-founder
Timeframe: Jan 2021 – Sept 2023
Focus: product build, growth, community, operations
Problem
Build a platform that can sell and scale (commerce + CRM), while also earning attention in a crowded creative market — without losing the storytelling that makes artists matter.
What I built & ran
Analyzed e-commerce and engagement dashboards (Google Analytics).
Built a mobile-friendly Webflow site with Shopify API and CRM integrations.
Grew site traffic to 7,000+ and built an early client base of 200+.
Growth + community engine
Produced 20+ podcast episodes
Ran events and an open call
Conducted outreach to 50+ artists
Attended 10+ art fairs
Drove 1.5M+ organic TikTok views
Onboarded 10 international fine art artists
Operational leadership
Led a five-member team and weekly investor reporting
Formalized legal and onboarding processes with external counsel
Tested 10+ manufacturers to scale print-on-demand production
Produced 5+ business-plan iterations and 15+ pitch decks
