Women’s World Banking: KPI Storytelling for Advocacy
Women's World Banking
Analyzed Fall 2025 engagement data using Pardot, Sprout Social, and DevResults to support BMC KPI reporting and decision-making. Translated the metrics into data-backed narratives on digital ID, consumer protection, and digital public infrastructure for advocacy and the 2025 Impact Report.
Engagement Analytics → Data-backed Advocacy Narratives
Role: External Affairs Intern, Women’s World Banking
Focus: KPI reporting, analytics synthesis, narrative development
Problem
Engagement metrics are only useful if they drive decisions. The challenge is translating platform data into narratives that help stakeholders understand what’s working — and why it matters — especially in policy-adjacent topics.
What I did
Analyzed Fall 2025 engagement data for Branding/Marketing/Comms KPI reporting using Pardot, Sprout Social, and DevResults.
Crafted data-backed narratives on digital ID, consumer protection, and digital public infrastructure (DPI) for advocacy and reporting, including the 2025 Impact Report.
My output style
I aim to make metrics decision-ready:
What changed (signal, not noise)
What it implies (audience behavior + content resonance)
What to do next (actionable recommendation)
